By Russell Parsons

Twelve months on, Morrisons appears to have conceded defeat, dropping the ‘match’ element of its scheme to focus on offering ‘more’ in response to customer feedback.

Research by Blue Yonder, unveiled here, confirms that customers are cold to matching schemes with only 12% of customers stating they have taken retailers up on their promise to match prices.

Morrisons has concluded that the key to long-term engagement is a simple scheme that adds tangible rewards, not ones that required consumers to carve a chunk out of their precious free time.

However, it is not as simple as that. The future direction Read full story ›

Source: Marketing Week