By Russell Parsons

Responding to a question about the challenge of investing in growth while cutting costs at an event in London last week, former Unilever chief executive Nial Fitzgerald declared: “You can walk and chew gum at the same time”. In other words, brand building and driving through cost efficiencies needn’t be mutually exclusive.

Fitzgerald’s comments, uttered at the launch of Brand Learning’s ‘Growth Drivers Study’, should act as consultation to those shaken by the latest Bellwether report, which suggested all was not well in the world of marketing.

Although still on the up, budgets grew at the slowest rate in more than Read full story ›

Source: Marketing Week