By Russell Parsons

Although the volume of personal information volunteered and the sheer weight of available observed data waiting to be captured requires interpretation and extraction, the opportunity to target in ever more sophisticated ways must be mind blowing for marketers, particularly those of a certain vintage used to feeding off scraps.

The opportunities remain great. The consequences of getting it horribly wrong, however, are even greater. News of the theft of TalkTalk customers’ private data last month had nothing to do with its marketers but is a natural consequence of the data age.

The scandal will not torpedo TalkTalk, in the same way Read full story ›

Source: Marketing Week