Rustlers recruits TransgressiveX to help refocus its marketing strategy
Rustlers has recruited brand guidance agency, TransgressiveX, to help refocus its marketing strategy and grow its UK market share of the micro snacking industry.
The Kepak Convenience Foods-owned brand will work with TransgressiveX to help guide its new marketing strategy, which will launch in the third quarter of 2016 with regional in-market testing beginning in February.
TransgressiveX says it will use its Brand eXchange Power Survey (bXp) on the Rustlers brand to try and reveal new marketing potential in the early stages of the consumer journey.
The survey measures the impact of a brand at each point in the consumer journey based on Read full story ›
Source: The Drum
