By Seb Joseph

Ryanair’s chief marketing officer Kenny Jacobs says it would need to get ‘very distracted’ expanding into leisure to dilute the brand and derail its attempt to become the “Amazon of travel”.

Chief executive Michael O’Leary made the comparison last week (27 September) to sum up how the airline will double annual profits to €2bn over the next six to eight years. Ryanair wants to “disentermediate the disintermdiators,” he told the Financial Times when it launches a site later this month that will take on services like Tripadvisor with offers like accommodation and concerts as well as flights.

“We will start with those Read full story ›

Source: The Drum