By Thomas Hobbs

After regularly ranking bottom for customer service in surveys, Ryanair launched the Always getting Better Programme in 2013 in order to address its poor reputation.

Earlier this week, Ryanair announced the third phase of the programme after announcing that pre-tax profits for the six months to the end of September rose by 37% to €1.09bn (£870m).

Most notably, the budget airline is making its baggage policy simpler by cutting the number of payment options from 108 to six.

It will also be introducing new-look cabins with bigger windows and an extra inch of legroom, courtesy of the new Boeing 737-800s joining its Read full story ›

Source: Marketing Week