Ryanair’s pan-European creative brief goes to Dare
Ryanair’s hotly contested pan-European creative brief has been won by Dare following a competitive pitch earlier this year.
The value of the pan-European account was undisclosed, but in the UK alone its media billings for 2014 sat at £6.8m.
The agency has worked with the low-cost airline on a project basis since it commenced with its ‘Always Getting Better’ strategy in early 2014.
Alongside new chief marketing officer Kenny Jacobs, Dare rolled out the brand’s first TV campaign in 25 years under the ‘Low Fares. Made Simple.’ strapline as well as a number of campaigns for new services such Read full story ›
Source: The Drum
