SAB Miller’s brand proposition challenge clear as sales slow
SAB Miller has revealed that the volume of beer sold dipped one per cent in the six months to September; a clear indicator that the brewer has a long road ahead as it looks to reshape its brand proposition to better tap into the female audience.
The UK-based brewer of Peroni and Grolsch was particularly stung by a drop in sales in the Asia Pacific region, which fell eight per cent due to poor summer weather in China and low consumer sentiment in May.
Across all regions, chief executive Alan Clark said growth was hurt by, “weaker lager-volume performance in Read full story ›
Source: The Drum
