SAB TV teams with Twitter India to create new show based on tweets
SAB TV, a Sony-owned broadcaster of Hindi comedy shows in India, announced this week a partnership with Twitter India to create a TV series based on tweets.
Via #TweetAFunnyStory, people will be able to share funny stories (similar to Jimmy Fallon’s Late Night Hashtags), which will come to life in a new SAB show, Khidki
After the tweets start rolling in, SAB and show producers JD Majethia and Umesh Shukla will narrow down the entries. To explain the process, Majethia and Shukla will host a Periscope Q&A.
“India continues to witness a social TV movement in India today,” said Viral Jani, Head of Read full story ›
Source: The Drum
