Sage Mid Market brings in Bite to lead European PR
Sage Mid Market, a business unit of Sage Group which launched in January last year, has appointed Bite to lead its European PR strategy.
The agency was first appointed by the parent company in May 2013 to oversee its communications activity globally and later last year added PR duties for Sage Pay in the UK.
“We tendered the business in a competitive pitch. We were very impressed by Bite’s approach to understanding the challenges and opportunities of launching a new business unit into a new market and we are delighted we can extend our Group relationship with them further,” explained Adele Read full story ›
Source: The Drum
