By Seb Joseph

Words by Natalie Mortimer and Seb Joseph

Sainsbury’s will start its bid to get a more detailed view of its customers next year that will see it launch more personalised services.

The supermarket’s plan to have a single customer view will “step us on again in the way that we personalise interactions with our customers,” according to chief executive Mike Coupe. Speaking at the analyst event for Sainsbury’s interim results, he gave a brief overview as to how the plan would get underway.

“We already think that we have a lot of customer knowledge and that we use that in a Read full story ›

Source: The Drum