By Thomas Hobbs

The supermarket saw a 0.4% fall in like-for-like sales for the three months to 9 January as a competitive retail environment continued to hinder growth. However Sainsbury’s recorded 30 million customer transactions in the seven days before Christmas (up 2.6% year-on-year) and credited the campaign for producing “great resonance” with customers.

Speaking to Marketing Week on a press call today (13 January), Coupe said: “If you look at the YouTube views and the people who actually took time out to look at a piece of advertising then I suspect Mog was not only our most successful campaign ever but also Read full story ›

Source: Marketing Week