By Gillian West

Sainsbury’s has brought its spooky costumes to life with the launch of a Halloween-themed app.

Using voice distortion technology the ‘Spooky Speaker’ app transforms speech to help children become their Halloween characters.

Created by AnalogFolk, the app has six voices – Witch, Frankenstein, Pirate, Vampire, Skeleton and Zombie – which match costumes available to buy from Sainsbury’s.

To use the app users must record phrases which will then be played back in the character’s voice. An animated mouth which appears on screen helps to bring the characters to life further.

Meera Folkes, digital marketing manager at Sainsbury’s said the app helped “turn Halloween celebrations Read full story ›

Source: The Drum