By Sarah Vizard

Sainsbury’s had complained that Tesco shouldn’t be able to compare the prices of its own label products and fresh food with Sainsbury’s. It said the comparisons were misleading, unfair and unlawful because Sainsbury’s own brands are superior in quality.

Lawyers for Sainsbury’s said Tesco did not factor in non-price elements such as product quality and sustainability and that it was like comparing “apples with pears” according to the Press Association.

It had asked for a judicial review of the Advertising Standards Authority’s (ASA) decision in July last year to reject its complaint about Tesco’s Price Promise scheme, which unlike Sainsbury’s Read full story ›

Source: Marketing Week