Sainsbury’s marketer says ‘diversity doesn’t happen by accident’ as it signs up to Digify UK programme
Sainsbury’s has become one of the first brand partners for Digify, a bespoke internship programme designed to encourage young people from BAME groups to enter the industry.
This year, the retailer will the lead the programme which will see a number of agencies on its roster also get involved, including Weiden + Kennedy, Gravity Road and Seven.
Digify UK launched in 2015 as a unique collaboration between youth marketing agency Livity, the Marketing Agencies Association and Google. It sought to address the lack of diverse talent in media, marketing and advertising agencies across the UK through a digital marketing internship Read full story ›
Source: The Drum
