Sainsbury's Mog the Cat Christmas campaign continues with Save the Children partnership
Sainsbury’s has extended its Christmas advert with a user generated digital marketing campaign which aims improve children’s literacy through its partnership with Mog the cat author Judith Kerr and Save the Children.
The campaign has kicked off with a piece of content called ‘Storytellers’, showing adults bringing stories to life with impressions and sounds which capture the imagination of young children.
AnalogFolk produced the ad which praises those who ignite children’s interest in reading. It also encourages viewers to film themselves reading excerpts from ‘Mog’s Christmas Calamity’ by Judith Kerr – the exclusive book at the centre of Sainsbury’s Christmas Read full story ›
Source: The Drum
