Sainsbury’s mulls ending 40-year relationship with AMV BBDO as creative account goes under review
Sainsbury’s is in talks with a number of top creative agencies as it considers ending a near 40-year relationship with AMV BBDO, The Drum understands.
The retailer has quietly held chemistry meetings with a handful of agencies in a review that’s being led by recently promoted marketer, Mark Given. The account is estimated to be worth £60m.
It comes amidst a challenging time for Sainsbury’s which today (8 June) reported a fall in like-for-like sales, bringing an end to two years of modest sales increases.
A spokesperson told The Drum: “Sainsbury’s and AMV have a well-established relationship that stretches back Read full story ›
Source: The Drum
