Sainsbury's relaunching Netto in Northern England with 15 store trial
Sainsbury’s will be converting at least one of its supermarkets into a Netto store as part of a joint relaunch trial for the Danish discount grocer.
The trial will see 15 Nettos opened by the end 2015, with the first being opened in Northern England this year. If successful the venture will be expanded nationwide.
Netto, who will compete with German retailers Aldi and Lidl, will operate differently from Sainsbury’s to attract a different type of consumer. The CEO of Sainsbury’s said that Netto will expand with Sainbury’s and not instead of it.
Sainsbury’s, who announced a 16 per cent Read full story ›
Source: The Drum
