By Sarah Vizard

According to the latest Kantar Worldpanel figures, Sainsbury’s performance worsened dramatically over the 12 weeks to 12 October. Its sales dropped by 3.1 per cent in the period, down from 1.8 per cent a month earlier, its worst performance since Kantar began monitoring supermarket sales in 1994.

Market share fell by 16.1 per cent, compared to 16.7 per cent a year ago.

Kantar Worldpanel says it is too early to say if this is a trend or a one-off. Sainsbury’s last month launched price cuts across hundreds of branded products, supported Read full story ›

Source: Marketing Week