Sainsbury’s tells First World War Christmas Day truce story in festive ad
The ad is set on Christmas Day 1914 and sees a British soldier, Jim, leave his trench to greet the enemy, in particular a German soldier called Otto. Others follow suit and exchange greetings, treats and play a game of football. It concludes when Otto returns to his trench to find Jim has placed a bar of chocolate in his pocket.
The AMV BBDO created ad uses the strapline “Christmas is for sharing”. It does not show the Sainsbury’s brand until the end of the 3 minutes and 20 seconds ad when it is also revealed the ad was made in Read full story ›
Source: Marketing Week
