By Rebecca Stewart

Salesforce Marketing Cloud has announced that it will bolster what it can offer to advertisers by adding direct lead automation from Facebook to its cloud.

The move, confirmed by the company at Dmexco, means customers will be able to engage with ads and offers they like quickly and companies will be able to receive leads automatically which will then be fully populated into Sales Cloud.

Designed to enable a “a frictionless, one-click experience,” for consumers the product will integrate with Facebook’s Lead Ads format, which make the mobile signup process easier for users automatically populating contact information that people have handed Read full story ›

Source: The Drum