Samaritans targets men through 'Down Not Out' content campaign with Arthur London and Trinity Mirror
By Gillian West
Samaritans is targeting men who think the charity and its services are not for them with a real-time branded content campaign created by Arthur London.
Working closely with Trinity Mirror, the campaign uses subtly branded football, comedy and movie content to build the first phase of the campaign which does not carry the Samaritans logo but uses the line #DownNotOut within a Samaritans-branded template.
Source: The Drum
