By Gillian West

The Rugby Football Union (RFU) has entered into a three-year partnership with Samsung which sees the brand become a key technology partner as the RFU and England rugby team’s consumer electronics & smartphone partner and official home technology partner.

The agreement sees Samsung installing over 700 digital screens throughout Twickenham Stadium, with further displays integrated into England Rugby’s training ground at Pennyhill Park. Over 2,000 affiliated grassroots rugby clubs nationwide will also benefit from the deal which gives them a unique purchase offering with access to Samsung’s Smart Signage and other coaching technologies.

Sophie Goldschmidt, RFU chief commercial & marketing officer said: Read full story ›

Source: The Drum