Samsung: ‘Car dealerships and travel agents must embrace digital and VR to survive’
By Thomas Hobbs
Speaking at today’s Future Shop event, Vincent Slevin, Samsung’s head of retail for Europe, believes high street retailers must abandon paper and tills in place of “more sensorial experiences” referencing the recently opened Hyundai dealership in the Bluewater shopping mall as an example of positive change.
He said that since opening three months ago, the Samsung-fuelled dealership, which only contains three cars and is fully digital with screens showcasing features and tablets replacing paper for transactions, has recorded more visits than the rest of Hyundai’s 100 plus dealerships combined.
“You wonder if traditional out of town car dealerships will survive as women Read full story ›
Source: Marketing Week




