By Gillian West

Samsung has taken over Heathrow GrandView as part of a year-long push planned and booked by Cheil UK in conjunction with JCDecaux Airport UK.

The campaign will promote Samsung’s full range of products and devices on the three-sided digital tower which stands above the main entrance roads to Terminals 2 and 3, and Terminal 2 exit roads.

Russell Taylor, vice president, corporate marketing at Samsung Electronics UK and Ireland, called GrandView the “ideal showcase for Samsung” stressing its “high visibility and impact”.

Head of media at Cheil UK, Fiona FitzGibbon, described the year-long initiative as a “unique opportunity to make a bold statement Read full story ›

Source: The Drum