By Tony Connelly

Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience.

Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to uncover clues relating to the date.

The campaign features a virtual reality-like experience where users are taken to a child’s bedroom and can look around by moving their phones. Other parts of the trail include videos with quickly flashing images and snippets of instrumental music.

72andSunny’s New York Read full story ›

Source: The Drum