Samsung faltering in bid to become ‘the most loved brand’ in the UK
In February 2014, Samsung announced a brand marketing platform ‘Launching People’- a TV platform where stars would mentor undiscovered talent in the worlds of film, music, food and photography. Russell Taylor the Samsung Electronics UK vice president of corporate marketing told Marketing Week at the time that the campaign was a bid to make Samsung ‘the most loved brand’ in the UK.
Samsung had a successful year by the end of its fourth quarter in 2013 as it had sold 32 million smartphones with 32.3 % market share of the global market, but many consumers were still unfamiliar with the Read full story ›
Source: Marketing Week
