Samsung New Zealand is embracing failure in a new brand film
Samsung New Zealand has launched a brand film encouraging people to embrace failure as the brand seeks to win back consumer trust.
The film tells the story of Sarah Walker, a top BMX rider and Olympic Silver medalist, who was injured in the BMX World Championships and failed to qualify for the Rio Olympics.
The film features a voiceover from Walker who talks about failure and overcoming barriers in her career, saying: “Failing is awesome. If you don’t fail you are not really pushing it.”
Launching on TV, online and social media this month, the film is part of the brand’s ongoing Read full story ›
Source: The Drum
