Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Samsung, Sainsbury’s, Sky & others back ‘revolutionary’ electrical goods trade-in scheme

on Nov 18, 2014 | 0 comments

By John Glenday

The ever quickening cycle of technology has prompted a group of 50 retailers and manufacturers to club together in support of a ‘revolutionary’ recycling initiative designed to both reduce waste and encourage consumers to upgrade gadgets and appliances.

This will see retailers including Argos, B&Q, Homebase and Sainsbury’s establish drop off points where unwanted but still operational products can be deposited in return for in store discounts and vouchers.

Household names including LG, Panasonic, Samsung and Sky will also get in on the act by establishing pick-up services for goods in exchange for a discount on replacement with a newer model.

Wrap, the Read full story ›

Source: The Drum