By Samuel Joy

The smartphone maker said it is going through “temporary difficulty” after its underperforming mobile business lost market share for the third consecutive quarter in the three months to September.

Mobile sales plummeted to 23.52 trillion won from 35 trillion won the previous year as Samsung suffered amid Apple’s dominance of the premium end of the category and intensifying competition in the lower part of the category. Profit for the division plunged 73.9% to 1.75tn won in the period, its worst performance since the second quarter of 2011.

Samsung says it is “trying” to maintain “steady growth”, fundamentally changing its business structure to Read full story ›

Source: Marketing Week