Santander launches its biggest ad campaign to date to promote ‘Simple, Personal, Fair’ message
Banks should be ‘Simple, Personal, Fair’, Santander will state in its new ad campaign, set to launch tomorrow, 9 March.
Created by WCRS and Carat, the 90 second ad entitled ‘three words’ is a collection of vignettes which depicts everyday words being used to describe a variety of people and things, such as a mother, a brother and an athlete.
“Customers in the UK have been clear in what they want from a bank and they have been clear about what they expect from us at Santander,” Keith Moor, chief marketing officer at Santander, explained.
“We have embraced this challenge and our Read full story ›
Source: The Drum
