By Michael Feeley

Falk Outdoor, a leading German satellite navigation brand, has appointed AgencyUK to handle the European launch for their new consumer product, Tiger.

AgencyUK’s brief encompasses a new brand and market strategy for Tiger, as well as developing packaging, creative and web assets ready for their launch in supermarkets and retailers throughout Europe. Tiger is Falk’s first product designed specifically for the mass market consumer, providing an easy to use satellite navigation system for leisure users while walking and cycling.

Nikolai Kesting, managing director of Falk Outdoor, said: “We occupy a very competitive space in the market, and our products need continuous innovation Read full story ›

Source: The Drum