By Michael Feeley

Saudi Arabian airline Saudia has launched a new advertising campaign through Media Agency Group mixing external branding on 200 London black cabs with internal receipt branding.

The campaign aims to target the business and travel market, as well as London residents. The fleet of cabs will also carry the Saudia branding on their receipts.

John Kehoe, managing director of Media Agency Group said of the campaign; “The artwork gives the airline a stand-out presence on the streets of the capital and is set to make a real impression on those across the city.”

Formerly known as Saudi Arabia Airlines, Saudia is Saudi Arabia’s Read full story ›

Source: The Drum