By Sarah Vizard

The ad, created by Adam+EveDDB, uses stop-frame animation to show various people, from children to grannies to dogs, wearing Christmas jumpers. The aim is to show that Christmas Jumper Day is a “fun and worthwhile campaign for everyone to support”.

The event itself takes place on Friday 12 December, with the charity asking for a £1 donation from children and £2 from adults to take part.

Tanya Steele, executive director of fundraising at Save the Children, says: “This year will be our biggest Christmas Jumper Day yet. We had over a million people take part last year and we want to see Read full story ›

Source: Marketing Week