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Save The Children scores viral win with shocking ‘one second a day’ awareness video

on Mar 13, 2014 | 0 comments

By Mel Peck

Viral Chart data compiled by the VAN team

Top trending viral ad campaigns:

‘One second a day’ videos have become increasingly popular on YouTube, particularly when it comes to the subject of children and families. They’re a great way to capture the subtle passage of time and offer a window into the lives of others.

Of course, when something becomes popular in the UGC sphere it doesn’t normally take brands long to jump on the back of the trend. Top of the Viral Chart this week is a hard-hitting campaign from Save The Children, which uses the format to raise awareness Read full story ›

Source: The Drum