Save the Children suggests small gifts can make a big difference in its Christmas ad
Save the Children is looking to show that even a small donation can make a big difference, in a campaign which aims to not make people feel guilty over the Christmas period.
The ad, created by adam&eveDDB, tells the story of nine-year-old Gerald whose home was destroyed by Typhoon Haiyan in the Philippines in 2013.
Gerald is seen helping out with the little things – such as feeding the family livestock, helping his younger siblings brush their teeth, carrying them to and from school and even sheltering them from the rain with his umbrella.
“When I’m helping, I’m happy, because my younger Read full story ›
Source: The Drum
