By Natalie Mortimer

Skincare brand NERD has implemented a new brand strategy and design to ‘demystify and clarify’ its science-based proposition and cut through the noise of the crowded beauty sector.

The brand works by leveraging the properties of the human microbiome and uses technology that allows NERD to collect skin microbiome profiles from its customers to create personalised skincare products.

Despite its unique offering, NERD didn’t feel that its current brand was reflective of this and so worked with Pearlfisher to create a new strategy and design to communicate its offering.

Poppy Stedman, Pearlfisher design director, Read full story ›

Source: The Drum