By Gillian West

The Scotch Malt Whisky Society (SMWS) has once again teamed up with creative agency Story, this time to launch its ‘Glorious 12′ campaign.

In a quest for rare whisky flavours and new experiences the Glorious 12 campaign revolves around a game hunt with a twist. Campaign photography depicts four discerning, adventure-seeking friends in untypical hunting scenes where, for example, their rifles are loaded with chillies intead of gun cartridges.

A range of collateral for the campaign such as member and non-member communications including Outturn mailings, event invitations and an event web-landing page have been developed by Story as a continuation of Read full story ›

Source: The Drum