By Ishbel Macleod

Scottish Power has appointed Rapp to handle its UK domestic and small and medium enterprises (SME) direct marketing account.

The win adds the domestic direct marketing account to the SME business Rapp already works on, and will see the agency work across direct response integrated channels.

Marco Scognamiglio, CEO of Rapp UK, said: “We are delighted that Scottish Power has chosen to move its domestic direct marketing account into RAPP. The company’s ambitions to understand their customers’ experience and ensure that all their touchpoints are interconntected is incredibly exciting for us.”

Scottish Power had been looking for a direct marketing agency to Read full story ›

Source: The Drum