By Laurie Fullerton

As mobile brand ad dollars follow consumer time spent to mobile, marketers are consistently experimenting with how to best engage with audiences on smaller screens, while not have their brands/messaging associated with an annoying experience.

The emerging mobile ad concept, the scroller, has increasingly been adopted by publishers and vendors alike and is set to become increasingly useful – particularly for content marketers as the scroller can run smoothly onto and off the screen as a user scrolls through an article – decreasing the tendency to block or overlook ads in the process.

The benefits of the scroller – particularly the Read full story ›

Source: The Drum