"Search will become more natural & intuitive with better content" – Dylan Coetzee, director performance marketing, Room Eleven on IoTs & Wearables
Ahead of the innaugural The Drum Search Awards, Dylan Coetzee, director performance marketing for Room Eleven and judge for the awards talks about his views on the search sector and how wearables and the Internet of Things will impact upon it.
How did you get into working in search?
Although I always wanted to be a rock star growing up, a series of fortunate events lead me to search. While studying (in marketing) I realised I enjoyed two things; behaviour and statistics. I was then lucky enough to find a great role as an online executive that allowed Read full story ›
Source: The Drum
