By Doug Zanger

According to Opera Mediaworks, in their Q1 2016 Mobile First Insights report, mobile apps dedicated to entertainment and information-gathering for consumers are now reaching audiences as large as some of the top broadcast and cable TV shows. The company noted the evolution of mobile from being a communication tool to now a primary source of entertainment and news as a major contributing factor.

Shazam, according to the report, had 18.3m unique users in February 2016, 44 per cent more than an episode of The Walking Dead (12.7m viewers) that aired the same month. Additionally, WeatherBug, with 8.7m users, had slightly more Read full story ›

Source: The Drum