By Secret Marketer

I recently attended a presentation where it was claimed that an IT company was helping a well-known consumer brand with strategic thinking and designing its customer experience. The IT company had effectively replaced the advertising agency, which had received the same brief in the past. An IT brand, taking over from an advertising agency. Why is the marketing industry letting this happen?

This is a very interesting development and can be explained in a number of ways. Firstly, the role of technology has become so important to brands in today’s fast-moving, digitally-enabled, and always-on mode.

It is the reason why so many Read full story ›

Source: Marketing Week