Secret Marketer: ‘Below the line’ is dead, but let’s not forget the key to great marketing is conversion
What is the role of communication? Is this not a question that our forebears have been wrestling with for multiple generations? Well, it was brought home to me earlier this week when one of my direct reports came back from two weeks’ leave and bemoaned the fact that of the 4,000 emails that he had received while he was away, 25% were from me.
I responded by explaining to him that it was important that he was aware of all the developments that were happening while he was on holiday. I suggested that he would be the first to complain should Read full story ›
Source: Marketing Week
