Secret Marketer: Brands that forget their history are doomed to repeat it
I still have my diaries – four years of which are hand-written and two years of which are typed up. Alas, none of it is held electronically as this was before the age of the computer.
I do worry about what would happen if I were to lose my diaries, even though I haven’t looked at them in a decade, and my wife and children have little interest in the memories that they contain.
However, they bring me a level of comfort that should I ever forget the details of something important, or need to look it up, there would be my Read full story ›
Source: Marketing Week
