By Secret Marketer

What’s also interesting, however, is how weak the bricks-and-mortar brands have been in pushing the USPs of their offer, whereas the digital marketplace has been quick to stress the ease of online ordering, the simplicity of click-and-collect and, in many cases, cheaper prices.

I find the high street brands’ inability or reluctance to fight back bemusing. After all, online shopping is not without its flaws. In the lead up to Christmas, I encountered all sorts of issues as an online consumer. I panicked when orders failed to arrive without the added comfort of the ‘sorry we could not deliver while you Read full story ›

Source: Marketing Week