Secret Marketer: It can be difficult to change buying behaviour, even after a crisis such as VW’s scandal
My brand has a fairly open culture, where employees can ask deep and searching questions of the leadership team. We also believe strongly in ethics and culture, and have done a good job building our brand on firm doses of both.
As such, I was perhaps not that surprised to get a number of questions from employees across our company about the VW situation.
Their questions fell into three main areas: did we do business with VW, either directly or via one of our global subsidiaries; did senior executives drive VW cars and did they turn up at customer premises driving Read full story ›
Source: Marketing Week
