By Secret Marketer

I am often asked about the core skills to become a CMO with a major brand. Having considered this, I believe one of the measures that sets apart a true leader from a wannabe is their ability to orchestrate and coordinate a group of disparate individuals – both within the team, and across one’s agencies – to deliver an award-winning and consistent articulation of the brand to a wide customer base.

This time of year is a great way to test this, and this week I have run my own internal awards ceremony.

As a true democracy, I asked all of my Read full story ›

Source: Marketing Week