Secret marketer: New marketing tools in the wrong hands are just plain dangerous
When I was on holiday last week, I had a little more time to digest the 200 daily emails I receive, some of which are from agencies looking to win my business.
I have always struggled with this model. Agency relationships are based on chemistry, human interaction, trust and creative flair – all of which are nigh on impossible to attain through a generic email or cold call.
So why do agencies do it? I must get 40 to 50 agency emails a day – some are commodity purchases such as print services or data but the majority are full service agencies Read full story ›
Source: Marketing Week
