By Secret Marketer

As well as my role as the marketing director for my brand (and, of course, as a columnist at Marketing Week), I am a non-executive director of another big business. This is a fascinating experience – not only do I get to ask all the tricky questions that people usually ask me at board meetings, but suddenly people respect me and nod sagely at my observations. If only those around my usual boardroom table showed as much appreciation towards the marketing guy.

Interestingly, the brand for which I am non-executive director has just replaced all of its board meeting paperwork with Read full story ›

Source: Marketing Week